The Hero's Journey: Story 101

Learn to Market your Business with Cinematic Storytelling

Dreams of being the next great American Novelist? Preparing for a big presentation? Or maybe you are just trying to come up with a way to connect with a buyer, a business, or understand your customers journey.

It all comes back to the STORIES we tell and HOW we tell them.

Storytelling has always been a cornerstone of communication in business and in life. And nowhere in modern life do we we see it more that in the screens that surround us.

“If you watch a TV show on your iPad, is it no longer a TV show? The device and length are irrelevant … It’s all content. It’s all story.” - Kevin Spacey

We all have great stories to tell, and with the understanding of a little movie magic, we can make our stories more memorable, more meaningful, and stickier than ever.

Here you are going to learn to use "Hollywood Film Structure" for telling your story.


  • ...The intuitive blueprint of story.
  • ...How to craft a narrative that build a personal connection
  • ...What a Logline is and why you need it.
  • ... Save the Cat! methodology (Save the what???)
  • ...How to apply STC! to any story...including your business.
  • The Hero's Jorney is in Pre-Sale mode.

    By signing up now, not only we you be able to take advantage of the special Pre-Sale discount but you will be able to influence the development of the course for future Student as a bonifide Beta Tester

    Get started now!

    Your Instructor

    Ita Udo-Ema
    Ita Udo-Ema

    Ita has been creating digital media in one form or another for 15 years. With a degree in computer animation from the Art Institute of Phoenix, Ita has produced six DVD releases, worked on three independent feature length films and published over 70 online videos. In 2005, Ita founded the media studio, View from Above Entertainment and he is currently heading the Gangplank Video Studio initiative.

    "As we introduce video content production into the program in which I teach at ASU, Ita has become our go-to-guy to provide students with real-world knowledge and experience in the video production industry. Besides being extremely intelligent and talented, he is approachable, down-to-earth and humorous and the students love listening to his funny, yet educational stories. I appreciate Ita for his ever-present smile and willingness to give his time at the drop of a hat. He's a consummate pro!"

    - Laurie Ralston, Ed.D., Facutly in Graphic Information Technology program

    "I needed to record some videos for my new class, Indispensable, and was referred to Ita by some trusted colleagues. From the very first time I contacted him, he was on top of his game, did what he said he would do, and was totally responsive. Shooting the videos was a blast. He gave great creative input, and produced a polished and professional product. I highly recommend him!"

    - Pamela Slim, Speaker, author and business strategist

    "If it wasn't for Ita, Marketing Press TV would still be an idea stuck in a notebook somewhere. Ita, from View from Above Entertainment, helped Marketing Press create the show's formula, guided the production and most valuably coached me on camera. !"

    - Gregory Taylor, Founder, Marketing Press WordPress Development

    Frequently Asked Questions

    When does the course start and finish?
    The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
    How long do I have access to the course?
    How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
    What if I am unhappy with the course?
    We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.